A combat veteran who made a customized steel flag for President Trump has retooled his Alabama home decor business during the coronavirus pandemic to design free products for everyday heroes on the frontlines of the crisis.
Colin Wayne, CEO of Redline Steel in Huntsville, decided to give away steel wall decor as a thank you to professionals putting their health on the line during the pandemic, including nurses, truckers, health care workers and U.S. Postal Service mail carriers.
“It’s just been a tremendous way that I can — from a small town in Alabama — make a difference,” Wayne, a 30-year-old Army veteran of the Iraq and Afghanistan wars and a former fitness model, told Fox News. “And I can really tell that it has.”
Since launching the giveaway from his online store, Redline Steel has gifted more than $2 million worth of product to first responders and essential workers across the country. The company has 17 different giveaway products, including new additions designed specifically for each profession — and it has shipped more than 300,000 products during the pandemic, Wayne said.
“I really believe that if you’re operating from a place of integrity that you can’t go wrong,” Wayne said. “And so we started to offer free products, literally free products, to first responders and medical professionals.”